New Service Launched: LoftsPro.com

Published 01 February 2010

This morning we completed our first in-house service which we’re offering to any loft conversion company who would like a ready-made website.\r\n\r\nIt’s a simple concept: a web site template is filled out with the business description, photo, logo, contact details and list of services and the site appears live immediately.\r\nThere’s no up-front charge, the cost is £50 per month and the first month is free. No fixed-term contract and opt out any time.\r\n\r\nIt’s quite a niche market but from what we’ve seen, also under-served. Contenders for the space are the Yellow Pages which offer terrible looking sites at over £1000 per year.\r\n\r\nThe advantage we offer is a professional looking web presence, available immediately and you get your own URL.\r\nWe’ve taken care of the search engine optimisation (abbreviated to SEO – so the listing appears higher in Google), the hosting and domain registration.\r\nAnd we’ll be offering more features in the near future, including a directory to make the sites searchable, different template designs; and refining the offering based on the feedback we receive.\r\n\r\nA company seeking a website could alternatively go down the DIY path and pay a site designer hundreds or even thousands of pounds, pay for a domain name, hosting, SEO and a company to put it all together.\r\nNot only will this cost a packet it takes weeks and often the results are terrible, as we’ve witnessed during our market research.\r\n\r\nOur goal is to get 100 paid listings on the site by the end of the year. To achieve this we’re cold calling all the loft conversion companies in the phone book, and there are a lot of them!\r\n\r\nYou can see an example of the offering here: \demo.loftspro.com\ the time of writing we’re still working on designing the home page and registration. The administration functionality to manage your listing is there but it needs a polish.\r\n\r\nAs always we welcome feedback and encouragement. If the service is a success we’ll be looking to roll it out to other industries too.\r\n\r\nExpect a follow up post detailing whether this is a success and what we’ve learned.