10 easy search engine optimisation tips

Published 10 August 2010

Many companies are offering search engine optimisation services these days and \we’re no exception.\ there are many changes you can make on your website which will give you tangible benefit and not cost you a penny in SEO consulting.\r\n\r\nh3. 1. Get a relevant domain\r\n\r\nGoogle and other search engines highly rates your site’s domain. Think about the key words related to your site and try and include them in your domain.\r\n\r\nIf you’re web site is selling dog toys then canine-toys.com will rate much higher than sarahs-shop.com\r\n\r\nh3. 2. Use relevant URLs\r\n\r\nAnother important aspect of your site are the URL paths (the parts after the domain name, e.g. www.caninie-toys.com/this/is/the/path.html)\r\n\r\nIf you’re running a store with URL paths which look like this: /item.asp?id=1234 then Google will give you no love.\r\n\r\nHowever if your paths look like this /store/squeeky-dog-bone then any search for any of those words will match this page\r\n\r\nh3. 3. Links to your site\r\n\r\nPotentially one of the most influential factors on your site’s ranking is the number of links to your site (inbound links). And the more highly regarded the linking site is, the better.\r\nThere’s no easy way to achieve this on a large scale quickly. There are number of automated link submission services but on our own site we prefer to try and provide quality content which people want to link to.\r\n\r\nParticipating in forums and including your site URL in your email signature doesn’t hurt either.\r\n\r\n\r\nh3. 4. Title tags\r\n\r\nYour title tag should match your first H1 tag, and should be relevant to the page content. That means a unique title on every page and the content of the page should match the page title.\r\n\r\nh3. 5. Sitemap\r\n\r\nCreating an XML sitemap is easy and \Google tells you how\ just check out ours for an example here: \sitemap.xml\. 6. H1 tags\r\n\r\nH1 (or heading 1) tags indicate important content. Put relevant keywords in these tags, and try to structure your site content with H2 and H3 tags too.\r\n\r\nh3. 7. Content near the top\r\n\r\nWhen Google reads your site it takes the page source and rates the content from top to bottom. The content near the top is regarded as more important than further down.\r\nSo it makes sense to not have your terms and conditions or privacy policy at the top, but rather your H1, H2 and H3 tags. Then use CSS to layout the page appropriately.\r\n\r\nh3. 8. Avoid flash\r\n\r\nFlash files can’t be read by search engines (this is mostly true as of this writing, but may be changing). So all the websites you see which is just one big flash animation and no other content will miss a lot of SEO opportunities.\r\n\r\nh3. 9. Name images\r\n\r\nImages on your site should be given appropriate names and alt tags too. The same principle applies as the relevant URLs above, so if you have a product image then the image name should match the product name. And the alt tag should be a variant on the product name, including keywords as relevent.\r\n\r\nh3. 10. Internal links\r\n\r\nSearch engines follow links on your site gathering what it considers important content. If there are no links to pages on your site then Google et al will never find them. And the link labels should match the content your linking to which give the search crawlers clues about what is being linked to.\r\n\r\nh3. Things which don’t matter\r\n\r\nAs a little bonus, don’t bother with meta keywords as they’re completely ignored by every search engine. And meta descriptions don’t improve your ranking either, but do appear on the Google search results page.\r\n\r\nHave I missed anything? Please leave me a comment and let me know.